Your definitive guide to all of the commercials airing during the Super Bowl by Mary Hanbury on Feb 2, 2018, 9:14 AM Advertisement
 The Super Bowl isn't the Super Bowl without its ads, but luckily you don't need to wait until Sunday to watch them. This year, NBC is reportedly charging $5 million per 30 seconds of commercial showing time. Some of the world's biggest companies have spent millions on a premium spot for Sunday night's show. Find out what we know so far, based on a list put together by iSpotTV and what we've seen so far online: This year's game will be broadcast on NBC at 6.30 p.m. ET, Sunday, February 4. SEE ALSO: The price of a 30-second Super Bowl ad has exploded — but it may be worth it for companies Amazon  Amazon's 90-second, star-studded ad for its Alexa-enabled devices could have cost the retailer around $15 million, based on NBC's estimate of each 30-second ad costing $5 million. In the ad, Alexa loses her voice and is replaced by a host of celebrities, including Rebel Wilson and Sir Anthony Hopkins. Amazon founder and CEO Jeff Bezos also makes an appearance. The video currently has over 7.9 million views on YouTube after being posted Wednesday. Watch the ad here.
Avocados from Mexico  Avocados From Mexico returns to the Super Bowl for its fourth consecutive year. In this year's ad, the company creates a utopian world full of avocados, but all hell breaks loose when people realize that there are no chips. Watch the ad here.
Bud Light  Bud Light is bringing back its popular Dilly Dilly ads for the Super Bowl, Adweek reported. In 2017, the company launched a series of ads that went viral thanks to their constant appearances during commercial breaks in NFL and college football games. The brand didn't expect them to be so successful. "It didn't test that well. We did that ad, actually, because of – the new season of 'Game of Thrones' coming, but when we tested, it didn't test that well. We said, 'Consumers will get it,'" Chief Marketing Officer Miguel Patricio of parent company Anheuser-Busch InBev told Business Insider in December. The company's latest Super Bowl ad has not yet been revealed, but you can watch one of its previous Dilly Dilly commercials here.
See the rest of the story at Business Insider
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