13 tricks retailers use in stores and online to make you overspend — and keep coming back for more by Shana Lebowitz on Mar 30, 2018, 10:10 AM Advertisement
- Retail is rife with strategies to get you to spend more, whether you're shopping in a brick-and-mortar store or online.
- Retailers also have tricks to make you use up their products faster.
- Those tactics include offering free shipping, encouraging bulk purchases — and even making the holes in eye drop bottles bigger, so you run out fast.
Retailers are smart. They know your weaknesses and how to capitalize on them. So every time you go shopping — online or IRL — you're being taunted by infinite reasons to buy more, more, more. Below is a list of some of the most creative (and frankly, impressive) strategies stores use to make you overspend and run out of products faster. Read on to avoid getting tricked. SEE ALSO: 27 sneaky tactics stores use to trick you into spending more money They constantly change the location of products Can't find the trail mix even though you just picked some up a few weeks ago? Don't be surprised. Business Insider's Áine Cain reported that Costco moves around its products in order to keep you moving around, scanning the shelves and ultimately buying more. And it's a tactic that other stores use as well.
They allow you to check out with a single click Business Insider previously reported on how a one-click checkout process (like on Amazon) can encourage overspending. Because you don't need to enter billing, shipping, or credit card information, there's no immediate obstacle to buying whatever you want or need. That's great if you're in a rush — but not so great if you're on a budget.
They offer free shipping Free shipping should be good for our wallets — after all, it means cutting the overall price of a purchase. Alas, it's not always. If the free-shipping threshold is, say, $50, you're more inclined to try to spend $50 (instead of the smaller amount you were planning to spend) so you can get them delivered gratis. Somewhat counterintuitively, "Most people would rather spend more money buying things they don't need than pay for shipping costs," money-saving expert Andrea Woroch previously told Business Insider in an email.
See the rest of the story at Business Insider |
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