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5 small businesses Jet.com thinks are poised to have big breakthroughs in 2018 by Mara Leighton on May 1, 2018, 3:14 PM The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. 
Thanks to a new partnership with CircleUp, you can now find the small businesses poised for big things and the great products they make on Jet.com potentially way before they hit the mainstream in earnest. CircleUp is an investment platform that coordinates funding for US small businesses in their early stages. According to the company, there are about 28 million small businesses in the country, and the overwhelming majority are hidden from investors; they're too small for private equity firms to take notice, but not right for a traditional bank loan either. Though they might have a great product or idea, the early stages can be make-or-break. CircleUp uses technology to connect those innovative, young consumer brands with capital markets. It allows small business and entrepreneurs to thrive as well as encourages investors to participate in the growth. Right now, CircleUp and many of its most promising 'breakthrough' small businesses are using the popular marketplace of Jet.com to gain visibility in a partnership aiming to bring to market “tomorrow’s best brands today.” The fit seems natural for Jet, considering their own dabbling with value-based innovation in a natural, eco-friendly cleaning line and the opportunity to tack on charitable donation at checkout. Some of the labels with burgeoning fandoms that you might know already in the CircleUp x Jet lineup are Banza, Simple Mills, Nutpods, and REBBL. You can also find new names to love for everything from turkey jerky to eco-friendly laundry detergent pods to almond flour crackers (a personal diehard favorite after taking a chance on the brand via ThriveMarket, a healthy eating discount store). These products are organized into these shopping categories: snacks, “On the Go”, pets, home & health, beverages, and pantry staples. 
It can take awhile for small businesses to move through the trajectory of an innovative idea to being stocked at your local grocery store shelves; For cult-favorite 'Nutpods' (dairy-free half & half alternatives), it took the company two years to go from Kickstarter to being stocked at a store. Jet x CircleUp is a great way for you to get the convenience of a fresh idea without waiting for it to make its way slowly but surely down the pipeline. Or, you might provide the financial support that ensures that favorite really does make its way to your local grocery store, instead of losing the battle of early-stage entrepreneurship despite having a great product. All in all, this does what small businesses ideally do: offer you more (and potentially better) options — with the promise of more to come. Grab Green  Grab Green makes simple cleaning products (meaning everything from laundry pods to bleach alternatives to automatic dishwashing pods) that are effective but free of phosphates, chlorine, phthalates, and dyes. Their laundry pods are safer, naturally-derived, and non-toxic, but still have great cleaning power. Plus, they're made in the US and don't test on animals.
REBBL  REBBL makes elixirs and protein drinks that combine herbal wisdom as its evolved over a millennia with everyday needs and tastes, like Cold Brew with Maca (the famous Andean superfood beloved by the Inca and known to promote energy and stamina). They curate diverse, ethically sourced roots, extracts, berries, and leaves into delicious drinks that fulfill many different daily nutritional needs. REBBL began as a partnership with Not For Sale, an organization working to end human trafficking. Today, REBBL donates 2.5% of all revenue to the group.
Banza  Banza makes a delicious alternative to traditional pasta using chickpeas instead of wheat. In essence, they make guilt-free noodles that people really seem to love. It has four times the fiber and far more protein than wheat noodles and nearly half the net carbs.
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