"After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington," she said in a statement last week. "So making this decision now is the only fair outcome for my team and partners."
According to Rakuten Intelligence, the brand's online sales through Amazon, Macy's, Bloomingdale's, and Zappos fell about 45% since mid-2017 compared with the previous year, according to The Wall Street Journal. In November, a YouGov consumer-perception survey found that her fashion line fell to the bottom 10 of more than 1,600 brands analyzed.
The brand saw growth during the 2016 campaign. At the end of January 2017, net sales of Ivanka-licensed apparel had risen 61%, to $47.3 million, from the previous year, The Journal reported, citing a Securities and Exchange Commission filing.
While working in the White House, Ivanka continued to be updated on the financial health of the company and earned a share of its profits, even though she had separated herself from its management and operations. She retained her ownership interest through a trust.
Her latest financial disclosure showed the trust was valued at more than $50 million and earned her more than $5 million in income last year, The Journal reported. She maintains a stake in the Trump Organization, though she resigned from her position before joining the administration.
Ivanka's line of clothing, shoes, and accessories will continue to be produced and sold by the company's licensing partners, a representative for the brand said last week.
Jessica Tyler contributed to this story.
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