Instant Alert: We visited Dunkin' Donuts' 'store of the future' in NYC — here's what it was like

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   We visited Dunkin' Donuts' 'store of the future' in NYC — here's what it was like by Jessica Tyler on Aug 30, 2018, 10:25 AM Dunkin' Donuts is slowly rolling out its "store of the future" experience.  The first part of the rebrand to be rolled out was a name change. The name change is being tested at 30 locations in Boston and 20 nationwide. The Dunkin' concept is part of a major rebrand that includes a new store design, drinks like nitro infused cold brew, and digital kiosks to order at, and is currently being rolled out as a test.  We visited a newly remodeled Dunkin' store and tried some drinks from the new tap system — here's what it was like.     Dunkin' Donuts is slowly rolling out its "store of the future" experience.  The first part of the rebrand to be rolled out was a name change. The Massachusetts-based coffee empire began testing the name Dunkin' — without the Donuts — at a handful of Massachusetts locations late last year, according to Eater. Now, the name change is being tested at 30 locations in Boston and 20 nationwide. The Dunkin' concept is part of a major rebrand that includes a new store design, drinks like nitro infused cold brew, and digital kiosks to order at. The first Dunkin' concept was opened at a Quincy, Massachusetts, location in late 2017, and is bring rolled out nationwide. The Dunkin' concept isn't necessarily a permanent change — while it will be rolling out to about 50 stores, Dunkin' Donuts said in a statement that it doesn't plan to make any decisions regarding the branding until later this year. We visited one of the new Dunkin' stores in NYC. Here's what it was like:  SEE ALSO: Dunkin' is dropping the 'Donuts' from its name — and people are freaking out The remodeled Dunkin' store we went to was in Times Square. Like the other remodeled stores, the sign only said Dunkin', not Dunkin' Donuts. The Dunkin' was small, and the only hint of pink or orange was on the logo. The design was much more minimalistic than Dunkin's current stores. At some of the remodeled locations, there will be digital ordering kiosks in addition to cashiers. See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to: nguyenvu1187.love5@blogger.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011