[CHART] Incumbent investment firms have the opportunity to win on the robo-advisory front – here's how...

Fully understand the robo-advisory landscape with this chart.

NEW CHART & DATA: FINTECH Exclusive data shows consumers want robo-advice from incumbent investment firms… Awareness of digital wealth managers is steadily increasing, but a minority of consumers around the world currently have their assets under management by one of these players, according to Business Insider Intelligence's recent New Tech survey. Eighty-two percent of 2,076 respondents said they have no assets under management by a digital wealth manager. Of the 18% who do, the majority (67%) only use the service for up to 25% of their assets, with only 5% using a digital wealth manager for 76-100% of their assets. Our data skews toward affluent, tech-savvy early adopters, so the general population may have even lower utilization of these products. Access Full Chart Data → * This chart was delivered to Business Insider Intelligence's Ultimate Fintech & Payments Research Bundle subscribers. You can get access to this chart and other timely updates when you sign up today. This low adoption could have to do with consumers wanting digital wealth management from incumbent investment firms, which have only just begun moving into the space. While fintech startups like Nutmeg and Betterment have been at the forefront of digital wealth management, only 22% of respondents said they would trust one of these companies to provide them with such services, while 35% said they would trust a traditional investment firm. The data suggests that there's ample opportunity for incumbent investment firms to win on the robo-advisory front. The fact that consumers trust these companies the most should spur many more incumbent investment firms to roll out such services in the future. Subscribe risk-free to view the full analysis Here's a summary of what you'll receive when you subscribe to the Ultimate Fintech & Payments Research Bundle today: 78 immediately accessible research reports and data-sets. At least 20 new Fintech reports over the next 12-months. Insightful newsletters and charts about everything important taking place within the fintech space. 14-day money back guarantee period so you can access all of the above risk-free! Other chart highlights you don't want to miss Global fintech funding reaches record high Fintech funding boomed in the first half of 2018, with a total of… Access Full Chart → Mobile banking is no longer enough for consumer retention and acquisition The exponential growth of smartphones and mobile devices, coupled with… Access Full Chart → These are just a few of the charts made available to Business Insider Intelligence subscribers. Subscribe to Business Insider Intelligence's Ultimate Fintech & Payments Research Bundle today and you'll have instant access to 100s of charts like these, daily briefings in six key coverage areas and a members-only Research Center filled with insightful reports. Sign up Risk-Free Today Copyright © 2018 Business Insider, Inc. All rights reserved.

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