| | Your 2018 Holiday Retail Battle Plan Black Friday is almost upon us, which means the holiday season is about to be in full swing. But for anyone who touches the retail space, it's already here.
Shoppers are beginning to look for holiday bargains earlier and earlier, which means anyone even remotely involved with e-commerce needs to be ready to meet surging demand long before the leftover turkey is in the fridge.
And this year, the holiday season between Thanksgiving and Christmas will be the longest it can be: 32 days. So a record-setting holiday shopping season is increasingly likely.
Today, it isn't enough to focus on a single sales channel anymore. The winners in the accelerating retail race will undoubtedly be those who master omnichannel sales. In fact, creating a strong, cohesive, multi-channel operation can make or break your business.
Customers expect convenience and a variety of options when making a purchase. Brick-and-mortars must be able to seamlessly carry the experience online, through social, and on mobile. Even online giants like Amazon are opening physical locations in order to accommodate their customers in a multitude of ways.
And once you do secure a customer's business, you need to be ready to fulfill those orders immediately – and at no charge. A Walker Sands survey earlier this year found that 79% of U.S. consumers would shop online more often if they were guaranteed free shipping, 42% if they received same-day shipping, and 40% for next-day shipping.
So how do you beat the competition and stay ahead of this tidal wave of consumer demand? By having the insight to know what customers want and how to best give it to them.
That's where Business Insider Intelligence enters the picture. We've condensed thousands of hours of research into a series of reports to help you with your e-commerce strategy. We call it The E-Commerce Battle Plan.
Today, you have the opportunity to access all 7 of the reports in this bundle by subscribing to a Business Insider Intelligence Premium membership, which entitles you to read all of these reports plus the rest of the more than 275 reports in our archive. | | | | | | Here's everything you get in the 7 reports in The E-Commerce Battle Plan:
Blockchain in the Supply Chain (A $495 value) Blockchain is seemingly being explored by innovation teams in every corner of every industry. This includes the logistics industry, which, despite continuing on an impressive upward trajectory — the market is expected to reach $15.5 trillion by 2023, up from $8.1 trillion in 2015 — is filled with inefficiencies that the distributed ledger technology (DLT) is potentially well suited to fix.
However, there are still major hurdles to overcome before the technology can become commonplace. Many companies, especially small- to medium-sized businesses (SMBs), are still unaware of what blockchain is, how it works, or what the benefits of the technology are.
In this report, Business Insider Intelligence explores how blockchain can provide value to the global logistics industry. We break down some of the inefficiencies in the logistics industry that are leading firms to explore blockchain and explain how the technology can be used to solve these issues. Additionally, we examine some specific use cases along the supply chain and identify some of the hurdles to adoption. And finally, we take a look at what needs to occur in the logistics industry for blockchain to be deployed widely.
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AI in Supply Chain and Logistics (A $495 value) Major logistics providers have long relied on analytics and research teams to make sense of the data they generate from their operations.
AI's ability to streamline so many supply chain and logistics functions is already delivering a competitive advantage for early adopters by cutting shipping times and costs. A cross-industry study on AI adoption conducted in early 2017 by McKinsey found that early adopters with a proactive AI strategy in the transportation and logistics sector enjoyed profit margins greater than 5%. Meanwhile, respondents in the sector that had not adopted AI were in the red.
However, these crucial benefits have yet to drive widespread adoption. Only 21% of the transportation and logistics firms in McKinsey's survey had moved beyond the initial testing phase to deploy AI solutions at scale or in a core part of their business. The challenges to AI adoption in the field of supply chain and logistics are numerous and require major capital investments and organizational changes to overcome.
In this report, Business Insider Intelligence explores the vast impact that AI techniques like machine learning will have on the supply chain and logistics space. We detail the myriad applications for these computational techniques in the industry, and the adoption of those different applications. We also share some examples of companies that have demonstrated success with AI in their supply chain and logistics operations. Lastly, we break down the many factors that are holding organizations back from implementing AI projects and gaining the full benefits of this disruptive technology.
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Digital Commerce And Gen Z (A $495 value) Generation Z, also known as iGen or Centennials, is arguably the most pivotal generation to the future of retail. By 2026, the majority of Gen Zers will reach adulthood, and their spending power will reach new heights. Retailers and brands need to start establishing relationships with Gen Zers now to ensure success in the years to come.
But Gen Zers, who we define as those born between 1996 and 2010, are different from older generations, and understanding their characteristics and preferences is essential to capturing their attention — and their dollars. Though members of older generations have grown accustomed to using the internet, Gen Zers are the first consumers to have grown up wholly in the digital era. They're tech-savvy, heavy internet users, and mobile-first — and, most importantly, they have high standards for how they spend their time online. Retailers and brands — which have spent more than a decade trying to catch up to millennials' interests and habits after ignoring them and the digital revolution for too long — must leverage Gen Z's tendency to be online at all times, and make sure to meet the generation's heightened digital expectations.
In this report, Business Insider Intelligence explores Gen Z's current shopping habits — both online and in-store — and how those habits might evolve over time. It looks at their spending power, both now and in the years to come, and the drivers that lead them to complete a purchase. It also assesses Gen Zers' unique traits, and the ways that retailers and brands can leverage those characteristics to make them loyal customers.
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The Global E-Commerce Landscape (A $495 value) Emerging markets are going to be essential for e-commerce growth, as retailers in developed markets may soon reach saturation in terms of consumer growth.
For example, almost half of US households now have a Prime membership, diminishing Amazon's growth potential in the country. Meanwhile, in China, the world's largest e-commerce market, nearly half of the population is actively making online purchases, leaving little room for growth.
However, India, Southeast Asia, and Latin America are worth keeping an eye on. E-commerce penetration rates in these areas hover between 2-6%, presenting a huge opportunity for future growth as online sales gain traction. Moreover, these regions are expected to grow at compound annual growth rates (CAGRs) of 31%, 32%, and 16%, respectively, through 2021.
This report compiles several e-commerce snapshots, which together highlight the most notable emerging markets in various regions. Each provides an overview of the e-commerce industry in a particular country, discusses influential retailers, and provides insights into the opportunities and challenges for that specific domestic industry.
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The Crowdsourced Delivery Report (A $495 value) In this report, Business Insider Intelligence examines the rise of the crowdsourcing model in the last-mile delivery space, which is becoming a crucial segment of the logistics industry with the growth of e-commerce. We detail the top use cases for crowdsourced deliveries, as well as the benefits and challenges of using this model for delivering online orders. We also provide some insights into how crowdsourced deliveries can be better optimized for retail e-commerce deliveries. And lastly, we explain the long-term potential of the startups populating the crowdsourced delivery space as automation starts to play a bigger role in the last mile.
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AI in E-Commerce (A $495 value) One of retailers' top priorities is to figure out how to gain an edge over Amazon. To do this, many retailers are attempting to differentiate themselves by creating highly curated experiences that combine the personal feel of in-store shopping with the convenience of online portals.
These personalized online experiences are powered by artificial intelligence (AI). This is the technology that enables e-commerce websites to recommend products uniquely suited to shoppers, and enables people to search for products using conversational language, or just images, as though they were interacting with a person.
Using AI to personalize the customer journey could be a huge value-add to retailers. Retailers that have implemented personalization strategies see sales gains of 6-10%, a rate two to three times faster than other retailers, according to a report by Boston Consulting Group (BCG). It could also boost profitability rates 59% in the wholesale and retail industries by 2035, according to Accenture.
In this report from Business Insider Intelligence, we illustrate the various applications of AI in retail and use case studies to show how this technology has benefited retailers. The report assesses the challenges that retailers may face as they implement AI, specifically focusing on technical and organizational challenges. Finally, the report weighs the pros and cons of strategies retailers can take to successfully execute AI technologies in their organization.
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The Omnichannel Fulfillment Report (A $495 value) In this report, Business Insider Intelligence lays out the case for why retailers must transition to an omnichannel fulfillment model, and the challenges complicating that transition for most companies. We also detail the benefits and difficulties involved with specific omnichannel fulfillment services like click-and-collect, ship-to-store, and ship-from-store, providing examples of retailers that have experienced success and struggles with these methods. Lastly, we walk through the steps retailers need to take to optimize omnichannel fulfillment for lower costs and faster delivery times.
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