Fully understand how digital media businesses integrate e-commerce with this report.
 | | E-Commerce in Digital Media Report | | How digital media businesses successfully integrate e-commerce as a new revenue stream and how brands can benefit… Consumer habits are shifting to digital, driving massive changes in how people access media content as well as how they shop for products and services.
As e-commerce grows and takes greater share of total retail sales, digital media companies are increasingly pursuing new sources of revenue growth by incorporating e-commerce into their platforms and businesses in response to fundamental challenges they each face.
Spanning digital publishers, social media, and streaming video platforms, digital media companies are aggressively building e-commerce-driven content along three key pathways: affiliate marketing, social commerce, and video commerce. Each of these strategies present real and meaningful opportunities for brands to reach consumers in novel, creative ways to drive performance-based results.
In the this report, Business Insider Intelligence examines how digital media companies are evolving to take advantage of the rapid growth of e-commerce among consumers to supply an added revenue stream. The report identifies three primary e-commerce-driven strategies that digital media companies have pursued for growth, and investigates how brands can leverage these strategies to reach consumers as consumption habits — both shopping and media — change.
Among the big picture insights you'll get from this report, titled
E-commerce in Digital Media: How Digital Media Businesses are Successfully Integrating E-commerce as a New Revenue Stream and How Brands Can Benefit:
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- E-commerce is growing nearly five times faster than in-store sales, with that growth being led by consumption on mobile devices. E-commerce sales are projected to double to $1.1 trillion by 2023, with m-commerce sales totaling more than $447 billion, per Business Insider Intelligence estimates.
- Affiliate marketing content can drive long-term sales conversions via search, as 84% of shoppers say they use Google to help them find product ideas before making a purchase, per Kenshoo. By 2022, affiliate marketing content is projected to generate $8.2 billion in revenue in the US, per Business Insider Intelligence estimates.
- Snapchat and Instagram are aggressively rolling out e-commerce tools for their apps, allowing brands to target millions of young users — particularly Gen Zers and millennials, who are likelier to transact via mobile device — with product content to drive in-app conversions. Now, 59% of Gen Z shoppers (ages 18-23) and 55% of millennials (ages 24-37) say they use social media to discover products, per ViSenze.
- Retail and e-commerce giants Amazon and Walmart have each greenlit shoppable video content for their respective streaming video platforms, Prime Video and Vudu. Brand partners on shoppable shows can reach their massive audience bases — 100 million Prime members and 25 million registered Vudu users — using Amazon and Walmart's one-to-one shopping data.
This exclusive report also:
- Examines and predicts the rapid growth of e-commerce sales, led by rising transactions on mobile devices
- Identifies three primary e-commerce-driven strategies that digital media companies are pursuing for growth
- Investigates how brands can leverage new opportunities on digital media to reach consumers to drive sales conversions and brand engagement
- And much more.
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