[CHART] Here's how retailers can use mobile apps to drive in-store purchases

New Chart: Payments and Commerce How retailers can use mobile apps to drive in-store purchases… Mobile shopping apps such as those offered by Amazon, Walmart, and Target are currently quite popular with consumers: 69% said that they use at least one shopping app and 1 in 3 (34%) said they use three or more, the most popular response, according to a survey from Blis sent to Business Insider Intelligence. Access Full Chart Data → * This chart and data is exclusively available to Business Insider Intelligence subscribers. You can get access to this chart and other timely updates when you sign up today. While mobile shopping apps are popular, consumers have a predilection for making purchases in-store that retailers can cash in on with their mobile apps. A strategically sound way to drive value from a mobile shopping app may be to highlight physical stores. Though only 12% of consumers prefer to go in-store for product inspiration or advice, and only 10% prefer to do so to make price comparisons, 35% of shoppers prefer to go to a store to make a purchase, while other channels like mobile apps and latops see their popularity sink. Here's how companies can take advanage of consumer preferences in their mobile app strategies to drive shoppers to stores: Hit potential purchasers with mobile notifications in ways that count. When asked what prompts on their cell phones would make them go to a store to see more, 41% of respondents said an ad when they're out and close to the store would do the trick, the second most popular response. Therefore, retailers that use a strategy like geofencing in their apps to determine if a customer is near their store, and ping them if they are, could see an uptick in transaction volume in stores. It would be even more effective for retailers to go one step farther and use a mobile app notification to offer customers a free sample, as this was the top mobile prompt that consumers said would drive them to a store. One company that blended these approaches innovatively was Burger King, which ran a promotion where it geofenced customers and prompted them to order a Whopper for $.01 when they were within 600 feet of a McDonald's location, according to Business Insider. Offer and advertise… Subscribe risk-free to view the full analysis Here's a summary of what you'll receive when you subscribe to Business Insider Intelligence today: Over 275 immediately accessible research reports and data-sets, including The In-Store Checkout Revolution report. At least 12 new Payments and Commerce reports over the next 12-months. Insightful newsletters and charts about everything important taking place within the fintech space. 14-day money back guarantee period so you can access all of the above risk-free! Other chart highlights you don't want to miss Primary research suggests non-Amazon retailers are capitalizing on Prime Day Retailers are gaining mindshare as… Access Full Chart → Debit finally beat cash as US consumers favorite payment method — here's how card issuers can pull them even further away from cash Cash's importance to consumers is… Access Full Chart → These are just a few of the charts made available to Business Insider Intelligence subscribers. Subscribe to Business Insider Intelligence today and you'll have instant access to 100s of charts like these, daily briefings in eight key coverage areas and a members-only Research Center filled with insightful reports. Sign up Risk-Free Today Copyright © 2019 Business Insider, Inc. All rights reserved.

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