In The Mobile Checkout Benchmark Report report, Business Insider Intelligence scores the mobile checkout experience of top e-commerce marketplaces — which includes every action from the moment a consumer chooses a product to the final purchase when they add the product to their cart and check out — to determine the current leaders in the space.
It establishes key factors in the checkout process to appropriately score e-tailers and identifies what all retailers and brands can learn from their strengths and shortcomings to improve their own m-commerce conversion capabilities. The report also looks at what developing technologies and initiatives have the potential to bolster conversion in m-commerce.
The companies mentioned in this report are: Affirm, Amazon, BigCommerce, Discover, eBay, Klarna, Mastercard, PayPal, Pier 1, Shopify, Splitit, Target, Visa, Walmart, and Wish.
In full, this exclusive report:
- Examines mobile websites' struggles with conversion
- Creates a benchmarking to score top e-commerce players' websites conversion capabilities
- Scores e-tailers' performances and picks out key learnings from their strengths and shortcomings
- Identifies developing technology that will be able to bolster mobile conversion in the future
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| | | The Mobile Checkout Benchmark Report
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