Our readers aren't upgrading to the new iPhone – here's how Apple can win them over

NEW CHART: Connectivity and Tech Why Business Insider readers aren't going to upgrade to the new iPhones and what Apple can do to win them over… Thirty-nine percent of Business Insider readers who responded to an on-site survey fielded by Business Insider Intelligence said they plan to buy one of Apple's three newly announced iPhones this year. Because this survey was fielded on Business Insider articles about Apple, respondents are likely interested in Apple. And Business Insider readers tend to be younger, male, tech-savvy, and mostly US-based. That means that the demand from respondents is likely much higher than the general population. For context, Apple introduced three new iPhones at its annual September event: the $999 iPhone 11 Pro, the larger $1,099 iPhone 11 Pro Max, and a lower-cost alternative iPhone 11, which starts at $699. Our data provides an initial look at sentiment among a large segment of potential iPhone buyers — and the outlook on this year's devices is relatively positive among our respondents. Access Full Chart Data → * This chart and data was exclusively delivered to Business Insider Intelligence subscribers. You can get access to this chart, our daily newsletters, and other timely updates when you sign up today. If Apple introduces attractive new features in the near future, it could address key concerns among those who don't plan to buy a new iPhone this year — here's what our respondents cited as top barriers to purchase: Their current phone satisfies their needs. The largest share of respondents (28%) said that the single biggest factor behind their decision to not buy a new iPhone is that their current phone is good enough. The new iPhones lack outstanding features that our respondents like. Over one-fifth (22%) of respondents noted a lack of outstanding new features as the single biggest factor motivating their decision not to buy a new iPhone. The price points are too high. Fifteen percent of respondents said the single biggest factor behind their decision to not buy the new iPhone this year is that the new iPhone price points are out of their range. Subscribe risk-free to view the full analysis Here's a summary of what you'll receive when you subscribe to Business Insider Intelligence today: Over 275 immediately accessible research reports and data-sets. At least 12 new Connectivity and Tech reports over the next 12 months, including the Internet of Things Report. Insightful newsletters and charts about everything important taking place within the connectivity and tech space. 14-day money back guarantee period so you can access all of the above risk-free! Other chart highlights you don't want to miss Installed base is key to winning in the smart speaker race and Amazon is dominating by a wide margin Amazon has taken advantage of its early entry into the smart speaker market… Access Full Chart → 5G to kick-start the cloud gaming war — here's what cloud gaming firms need to know to cash in on the $4 billion opportunity Cloud gaming is set to experience a resurgence with the… Access Full Chart → These are just a few of the charts made available to Business Insider Intelligence subscribers. Subscribe to Business Insider Intelligence today and you'll have instant access to 100s of charts like these, daily briefings in seven key coverage areas, and a members-only Research Center filled with insightful reports. Sign up Risk-Free Today Copyright © 2019 Business Insider, Inc. All rights reserved.

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