This week's highlights: Advertisers will spend $5 million for a 30-second Super Bowl ad, FCC green-lights commercial use of the coveted CBRS band, American Express may have reached network parity in the US, and much more
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| February 1, 2020 | | | Abbott earns expanded FDA clearance for Parkinson's. | Abbott received expanded FDA clearance for its Infinity Deep Brain Stimulation system permitting it to target an additional area of the brain associated with Parkinson's Disease. The new indication makes Abbott's system the only directional DBS system approved to target all the major brain regions associated with Parkinson's. And the clearance of Abbott's DBS system opens the door for providers to tailor treatments to PD patients' unique needs. Business Insider Intelligence's Dane Finley has the full story. | | | BRIEFING HIGHLIGHTS | | | | | | | | | | | | | RESEARCH IN FOCUS | | | Big Tech in Healthcare | US healthcare players are being forced to move on their digital transformation efforts, and Alphabet, Amazon, Apple, and Microsoft are lending their data prowess and tech-savviness to become attractive partners for the job. This brand new report explores the key strengths and offerings the Big Four tech giants bring to healthcare — and how each is homing their healthcare strategy in on different corners of the market. | Get the full report → | | | | The SVOD Shakeout Report | New branded streaming services – Disney+, HBO Max, and Peacock – are competing with existing players like Netflix, Amazon Prime Video, Hulu. This means subscribers will be harder to attract than ever before. This brand new report details how each new-to-market streaming video service is positioning itself and predicts how services will fare in the SVOD shakeout to come. | Get the full report → | | | | Digital Identity and the Future of Banking | Disruptive digital-only banks, innovative regulations, and shifting consumer demands have made today's banking digital-first — but the benefits of digitization are being held back by identity verification challenges. This report defines digital ID and discusses the technologies used to deliver the solution, and lays out the case for why banks have a compelling reason — and are best suited — to take the lead on digital identity. | Get the full report → | | | | BECOME A MEMBER | | Did you know the Daily is just a preview of everything Business Insider Intelligence has to offer? Our Pro memberships deliver analysis on the biggest trends and decisions shaping the future of a specific industry.
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