How commercial advertisers can navigate the social media space during the 2020 election cycle

Rules of Audience Engagement for a Commercial Advertisers During an Election Year Get the Full Report →

With just months to go until the 2020 US presidential election, political activity on social media is heating up, eMarketer's Political Content on Social Media 2020 report serves as a playbook for commercial brands on how to cut through the political noise and reach their audiences on social. Consumers say they dislike political content on social media, particularly the ads, but they're mainly talking about political content they disagree with. We don't expect most US social media users to significantly change their behavior ahead of the 2020 US presidential election. Political ad bans or restrictions will do little to rein in organic political content and misinformation on social platforms. Political advertising made up a sliver of Twitter's total ad revenues, and while it's bigger business for Facebook, it's still a small portion of all political content on the platform. In full, this exclusive report:

1 Explains current political ad guidelines in this is rapidly evolving space 2 Explores consumer attitudes and behaviors around political content on social media 3 Outlines how commercial advertisers can navigate the space during the 2020 election cycle Get all of these insights and more when you purchase the Political Content on Social Media 2020 report for just $995. Buy the Report Today →

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