How the coronavirus pandemic compares to the Great Recession in terms of ad spending

Our estimates of digital and total media ad spending in 2007-2009 Get the Full Report →

The Great Recession was a worldwide phenomenon and the largest global downturn since the Great Depression. It lasted in the US from December 2007 until June 2009, and the economic contraction resulted in two straight years of declines in US ad spending. More than 10 years later, as the new coronavirus spreads around the world, the US faces what looks to be another recession. In The Great Recession vs. Coronavirus Pandemic Report , eMarketer examines the current advertising atmosphere amid the coronavirus pandemic relative to the Great Recession more than a decade ago. In full, this exclusive report:

1 Provides a look back at our estimates of US ad spending during the Great Recession of 2007-2009 2 Includes a revised outlook over time 3 Discusses what is and isn't applicable to the coronavirus pandemic from the Great Recession Get all of these insights and more when you purchase Great Recession vs. Coronavirus Pandemic Report for just $995. Buy the Report Today →

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