Mobile ad spending was heading for a banner year in 2020 — but the coronavirus pumped the brakes on that momentum

Coronavirus Crushes Spend Even as Users Covet Mobile Content Get the Full Report →

We released our latest ad spending forecast on March 6, and we anticipated another big increase for mobile advertising. At the time, we expected that mobile ad spending would increase 20.7% from $87.30 billion in 2019 to $105.34 billion this year. Then the full scope of the coronavirus pandemic hit the US. The early March forecast remains a good baseline, but it's obviously outdated. Despite increased time spent with mobile devices, ad spend is off sharply. Even so, the March forecast is a good starting point to discuss the effects of the coronavirus on the US advertising market. In US Mobile Ad Spending 2020, eMarketer reviews the March 6 forecast on mobile ad spending and examines how the coronavirus changes it. In full, this exclusive report:

1 Discusses how the coronavirus affects our forecast 2 Examines how mobile ad spend is divided between formats 3 Predicts how much of mobile ad spend the Facebook and Google duopoly net Get all of these insights and more when you purchase the US Mobile Ad Spending 2020 report for just $995. Buy the Report Today →

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