Instant Alert: These are the 10 most powerful brands in the world

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   These are the 10 most powerful brands in the world by Will Heilpern on Feb 1, 2016, 8:21 AM Advertisement Walt Disney has overtaken Lego to become the world's most powerful brand, according to valuation and strategy consultancy Brand Finance's annual rankings. Only one technology firm makes it into the top 10 — and it's not Apple. Retail, media, and financial companies dominated the top 10. Brand Finance evaluated companies by their familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Using these factors, each brand's power was ranked out of 100. Each brand was also given a valuation. SEE ALSO: The 30 most valuable liquor brands in the world 10. Google Brand strength: 89.5 Brand value: $94.2 billion Brand value rank: 2 What happened: Over the past year ,Google has gone through big changes, having reorganized its structure to sit under parent company Alphabet in October. While cost-per-click advertising has been declining over recent years, the tech company is increasing its ability to generate substantial mobile revenue. Alphabet will post Google's Q4 earnings on Monday.  9. NBC Brand strength: 89.7 Brand value: $16.1 billion Brand value rank: 72 What happened? NBC claims it is un-threatened by the rise of non-linear TV services like Netflix and Amazon Prime. Executive Alan Wutzel boasted in January that “Everyone goes back to watching TV like God intended.” Wurtzel was referring to data obtained by Symphony Advanced Media, which shows that the most popular shows on online streaming services still get far fewer viewers than the best shows on traditional TV.   8. Coca-Cola Brand strength: 90.4 Brand value: $34.2 billion Brand value rank: 17 What happened: Coca-Cola is still incredibly popular, but the brand has been somewhat undermined over the past few years by consumers opting to switch away from sugary drinks. Low sugar "Coke Life" has had disappointing sales, particularly in the UK, where sales dropped by 71% between October 2014 and November 2015, according to Brand Finance. The company recently launched its new "Taste the Feeling" global campaign to unite the various incarnations of Coca-Cola under one message. See the rest of the story at Business Insider   Share the latest business news with your network: Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011