Instant Alert: These photos reveal why Abercrombie will break the curse of being America's most-hated retailer

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   These photos reveal why Abercrombie will break the curse of being America's most-hated retailer by Mallory Schlossberg on Feb 27, 2016, 10:01 AM Advertisement It's not really a secret at this point: consumers don't like Abercrombie & Fitch. A recent report from American Consumer Satisfaction Index stated that the brand was the lowest-rated specialty retailer. Inc. boldly called it "the most hated retailer in America." Fortune did, too. But that might be changing. Abercrombie & Fitch has been in the midst of a transformation, and the retailer's website currently shows an improvement. Abercrombie & Fitch showed a strong fall selection that nearly rendered the brand unrecognizable, but it takes consistency to help consumers change their minds — especially with a retailer like Abercrombie & Fitch, which may have its notorious reputation burned into consumers' memories. Decent clothes, however, are a good place to start, and while style is always subjective, this selection might help to persuade some shoppers. SEE ALSO: Abercrombie & Fitch has become unrecognizable Abercrombie & Fitch has been slated for a turnaround for awhile. Lots of the news clothes seem to tell that story — like the fall selection, the retailer seems, for the most part, to be focusing on more classic, grownup looks. In fact, in September, popular fashion blog The Man Repeller said that "Abercrombie & Fitch might be the comeback kid of 2015." But it's 2016, and it seems like the retailer left a sour taste in many people's mouths. It's arguable that people can't quite shake former CEO Mike Jeffries' imprint on the brand.  Source: The Man Repeller So no matter how enticing the apparel, Abercrombie & Fitch might still repel consumers. After all, Jeffries infamously told Salon that Abercrombie intended to "market to cool, good-looking people. We don’t market to anyone other than that."  For a long time, the retailer refused to sell to plus-size customers. It balked in late 2013, CNN reported. See the rest of the story at Business Insider   Share the latest business news with your network: Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011