Instant Alert: Tim Cook made fun of his own lousy Super Bowl photo

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Tim Cook made fun of his own lousy Super Bowl photo

by Matt Weinberger on Feb 28, 2016, 9:16 AM

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As Apple shareholders waited for the annual meeting at the company's campus to begin on Friday morning, gigantic screens showcased gorgeous photos, allegedly taken with the iPhone 6s.

"Maybe one day I can take one that good," Apple CEO Tim Cook quipped on stage, to great laughter. 

Cook was referring to the most recent Super Bowl Sunday, when the CEO infamously tweeted a super-blurry shot from the big game — resulting in a lot of laughs from the armchair comedians of the internet.

The original photo:

Now, it's no secret that Apple takes the iPhone's camera technology incredibly seriously, so people were quick to give Cook heat about the out-of-focus photo, with plenty of joking references to Apple's famous "Shot on iPhone" marketing campaign.

The most relevant joke:

 Cook silently took down the terrible picture, and put up this much better one, which remains on Twitter:

 Still, it's good to know that he has a sense of humor about the episode.

"We can laugh at ourselves," Cook told the assembled Apple shareholders.

SEE ALSO: Tim Cook on Apple Car: 'It's going to be Christmas Eve for a while'


 
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