Instant Alert: Land Rover made a beautiful surfing video to show off an unnecessary tech feature

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Land Rover made a beautiful surfing video to show off an unnecessary tech feature by Matthew DeBord on Nov 16, 2016, 10:57 AM Advertisement Land Rover vehicles are well-known for being both luxurious and highly capable and something other premium SUVs can only dream of: delivering stupendous off-road performance. The automaker doesn't need to bolster its off-road cred, but evidently it does think that it has to up its technology game.  Recently, Land Rover made a video in which survival-celebrity Bear Grylls jumped out of an airplane and while free-falling before opening his parachute, used a smartphone to reconfigure the seats remotely in a Land Rover Discovery, making room for a few more people. While this had to happen as Grylls plummeted toward the ground is an unresolved question, but it made for a cool video. Now Land Rover has enlisted surfer Laird Hamilton to execute the same maneuver, but from the ocean rather than the sky, using a phone that must has been encased in waterproof protection. (What's next? An alpinist with a iPhone, to complete the air-sea-land hat trick?) Again, you have to ask yourself why anyone would actually want to use this feature; the idea is that you show up someplace with your Discovery's three rows of seats configured one way, then meet some pals who want a ride and use the phone to do the onerous work of raising the third row, an operation that takes about two minutes using a button in the SUV. Anyway, the video — showcasing the automaker's "Intelligent Seat Fold" — is just as cool as the last one. Land Rover is also revealing its "Dynamic Design Pack" in the US at the LA auto show this week. "It combines unbeatable all-terrain capability with unrivaled versatility and a revolutionary new exterior design," the carmaker said in a statement. Check it some Land Rovering surfers: Jus to refresh, Bear Grylls used the feature while in free fall after jumping out of a plane. Yes, the Discovery can handle a little Malibu beach sand. It's a pretty nice-looking vehicle, and the surfboards are right at home on the roof rack. See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011