Fully understand foldable phones' impact and interest with this chart.
 | | New Chart and Data: Apps & Platforms | | The Android ecosystem is ripe for foldable phones… Foldable phones are poised to be a hit across the Android ecosystem, according to an informal survey of Business Insider readers from Business Insider Intelligence. Interest in foldable phones among respondents with an Android device is high, with 84% stating that they're interested in having the new form factor as their next smartphone. And more than one-third (36%) of respondents are extremely interested. While this is good news for Huawei and Samsung — which have both announced foldable phones in the last week — it's also a promising sign for the rest of the Android ecosystem since vendors including LG, Lenovo, Xiaomi, and Motorola are gearing up to close the gap in their competitors' early mover advantages by the end of this year.
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| Android users expressed interest in foldable phones because the devices are paramount to evolving consumer behavior.
- One-third of Android respondents cited the ability to comfortably carry the device, despite its large screen, as the biggest benefit of the new form factor. This makes sense given that consumers are quickly taking to phones with large-sized screens of 5.5 inches and above. These devices, called phablets, are the leading smartphone form factor and were expected to account for two-thirds (67%) of all smartphone shipments in 2018, up from 43% a year earlier. Moreover, smartphones with 6- to 7-inch screens became the most prominent smartphone size segment for the first time in Q3 2018, with four times YoY growth, and will continue to lead in the years ahead. But there's a limit to how large screens can become, and foldable phones represent a feasible solution to expand screen sizes without them becoming so large they curb one-hand usage or sacrifice portability.
- Improving the experience for various activities (22%) and multitasking and enhancing productivity (20%) trailed closely behind as the biggest benefits of foldable phones. Consumers are using their smartphones for digital, richer activities more often, such as streaming video, playing data-heavy games, and increasing productivity, which were traditionally done on devices with large screens like TVs and computers. Additionally, instances of multitasking on smartphones continues to grow. This shift in consumer behavior is making it essential to expand screen real estate to offer the best viewing experience and enable the use of multiple apps on the screen at once — without crippling the smartphone experience.
But, given the flood of Android vendors embracing the foldable phone format, those looking to win the market will need to...
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