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IKEA is looking to broaden its smart-home ecosystem with a new unit Sweden-based home retailer IKEA is collecting its various smart home efforts into a single new business unit.
The company plans to invest in the new unit and expand its range of devices, which currently includes smart light bulbs, smart plugs, and other connected devices to automate home control.
IKEA's large retail base and low-cost smart home options could put the company in a position to establish a presence in the connected home market and supply a variety of devices consumers will actually use.
With increased investment and a dedicated team, IKEA will likely broaden its range of smart home offerings while also leveraging its retail channel to challenge the likes of Samsung, Philips, and Nest.
Business Insider Intelligence's Peter Newman has the full story.
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