Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan

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Struggling to recruit from Gen Z, the Army plans to move its massive ad budget from TV to digital and focus on tech jobs over combat.

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October 13, 2019   |   View Online »   |   Learn about BI Prime »
 
Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan

Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan

Struggling to recruit from Gen Z, the Army plans to move its massive ad budget from TV to digital and focus on tech jobs over combat.

Read More »
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