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Pitch deck reveals how ad giant Omnicom won the US Army's $4 billion marketing business. Its first ads are about to hit digital and social media.
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Pitch deck reveals how ad giant Omnicom won the US Army's $4 billion marketing business. Its first ads are about to hit digital and social media.
The pitch includes personalized social-media videos targeting high schoolers and a campaign starring soldiers' parents as influencers.
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Struggling to recruit from Gen Z, the Army plans to move its massive ad budget from TV to digital and focus on tech jobs over combat.
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Lindsey Graham got duped by a notorious pair of Russian pranksters pretending to be Turkey's defense minister
In the August call, Graham told the prankster that he believed the Kurds posed "a threat," a significant departure from his more recent rhetoric.
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