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* This chart and data were pulled from eMarketer's US Time Spent with Media 2020 report. Purchase the report here to get immediate access to the full analysis. |
With time on their hands and no place to go, US consumers have been spending lots of time using media. But that's also what they were doing before anyone had heard of COVID-19. Our new forecasts on time spent with media help illuminate what's resulting from the current crisis and what stems from ongoing trends.
Largely, though not wholly, due to the coronavirus and the coming recession, we've significantly raised our forecast of how much daily time consumers will spend with media. |
- Driven by a combination of the effects of the coronavirus crisis and pre-pandemic trends, the average time US consumers spend with media will rise by more than 1 hour per day this year, to 13 hours, 35 minutes. While receding somewhat in the next two years, the total will remain well above 2019's level.
| - Moreover, we expect the total to retain much of this year's gain during 2021 and 2022—a post-pandemic period in which unemployment will strand many people at home, as will lingering wariness about the outside world. The bump in the total reflects strong gains in...
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| This is just a preview of the information and insights you'll find in the US Time Spent with Media 2020 report by eMarketer. Purchase the report today for $995 to access the full analysis. |
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