Amazon's move to delay Prime Day could backfire

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What to read today: Enterprise Video Conferencing: In this brand new report, Insider Intelligence examines five major video conferencing services vying for a piece of the enterprise market. We explore their strengths and weaknesses, innovations as a result of the pandemic, and how well they are positioned to become an enterprise's preferred video conferencing platform well beyond the pandemic. .
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July 25, 2020
Business Insider Intelligence
Delaying Amazon Prime Day could backfire as coronavirus cases rise.
Amazon hasn't announced when Prime Day will occur, now that it's not running the huge sales event in July, but it did tell third-party sellers to use October 5 as a placeholder date for Prime Day promotions.

The delay may be for Amazon to shore up its fulfillment capabilities after the virus's early spread simultaneously caused a spike in demand and new operational challenges for retailers all over the country.

But the number of coronavirus cases is rising in several US states, and if that continues until Prime Day, it could complicate Amazon's operations and fulfillment process all over again.

Business Insider Intelligence's Daniel Keyes has the full story.
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Get the full report →
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