Inside the rise of David Simon, the mall heavyweight facing a make-or-break moment with a $2 billion bet on JCPenney

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Business Insider spoke with more than a dozen people who know and have worked with Simon...
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Inside the rise of David Simon, the mall heavyweight hoping to revive JCPenney

In leading a partnership to buy the bankrupt department store JCPenney, Simon Property Group's chief executive David Simon faces a make-or-break moment whether he can reinvent and restore his multi-billion-dollar mall business.

Simon has for years reached beyond his core business, buying retailers that occupy his company's spaces and branching out into other areas like e-commerce in an effort to embrace change in the industry.

As the mall king relies on more partners and increasingly collaborative relationships with tenants, some observers point to his winner-take-all mentality and legendary temper as potential sticking points.

Business Insider spoke with more than a dozen people who know and have worked with Simon to learn more about the press-shy mogul and his efforts to turn around a moribund retail industry.
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