The 2020 holiday season is surprisingly poised for retail growth due to an explosion in ecommerce

eMarketer REPORT PREVIEW Holiday Shopping 2020 Unprecedented Holiday Ecommerce Gains Will Make Up for Brick-and-Mortar Shortfall * This chart and data were pulled from eMarketer's Holiday Shopping 2020 report. Purchase the report here to get immediate access to the full analysis. Get the Full Analysis Today → The 2020 holiday season will be unlike any other. The pandemic looms over everything, creating economic headwinds, complicating the supply chain, and altering consumer shopping patterns, making this year unpredictable at a time when the stakes have never been higher. In the Holiday Shopping 2020 report, eMarketer takes a look at the latest forecast for US total retail, ecommerce, and mcommerce, and includes trends for the 2020 holiday season amid the backdrop of the coronavirus pandemic. We anticipate that total US retail sales for the November–December holiday period will reach $1.013 trillion, up 0.9% from last year and the second-ever season to eclipse the $1 trillion mark. But the diverging storylines between retail channels couldn't be more stark. Brick-and-mortar sales—which will account for 81.2% of total retail—are expected to decline 4.7% this year, while ecommerce will jump 35.8%. The exceptional growth in holiday ecommerce will be the story of the season. We forecast that US retail ecommerce sales will surge... Access Full Chart Data & Analysis → This is just a preview of the information and insights you'll find in the Holiday Shopping 2020 report by eMarketer. Purchase the report today for $995 to access the full analysis.

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