Alphabet, Amazon, Apple, and Microsoft are accelerating their pursuit of the healthcare market – but incumbents won't go down without a fight

DIGITAL HEALTH REPORT PREVIEW Here's who wins and loses as Alphabet, Amazon, Apple, and Microsoft home in on niche sectors of healthcare * This chart and data were pulled from the Big Tech in Healthcare Report by Insider Intelligence. Purchase the report here to get immediate access to the full analysis. Get the Full Analysis Today → The Big Four tech companies—Alphabet, Amazon, Apple, and Microsoft—are accelerating their pursuit of the healthcare market, and they're starting to home their strategies in on specific corners of the ecosystem. Each tech juggernaut boasts healthcare initiatives they've built out aggressively over the last year—and while many of their plays hinge on branding themselves as worthy partners to traditional healthcare firms, some tech giants are looking toward disruption, too. Amazon is fighting to hold onto its status as the king of cloud—and working with US healthcare companies seems to be a part of that strategy. AWS held onto the largest portion (32%) of the global cloud market in 2018—but a large chunk of its market share is expected to slip into Microsoft's hands, considering Microsoft's cloud division Azure has been landing massive deals. But AWS is forging ahead with healthcare deals and has been iterating its product to best serve varying health firms. Apple is using its popular consumer-facing products — the Apple Watch and iPhone—to forge partnerships with payers, health systems, and clinical researchers. Apple's moves into healthcare have laid the groundwork for the tech giant to rake in anywhere between $15 billion and $313 billion in healthcare-related revenue by 2027, with a midpoint estimate of $91 billion... Access Full Chart Data & Analysis → Other report highlights you don't want to miss… Health Tech's Role In The New Office Normal How digital health firms are helping US employers facilitate return-to-work programs… Access Full Report → The Digital Health Ecosystem Digitization is permeating every corner of the $3.7 trillion healthcare industry… Access Full Report → This is just a preview of the information and insights you'll find in the Big Tech in Healthcare Report by Insider Intelligence. Purchase the report today for $495 to access the full analysis. Get The Full Report →

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