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| | A pandemic-disrupted 2020 led to even more time spent with digital media than we anticipated. US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year, a 15.0% increase from 2019. That growth will mostly be retained in 2021.
In The US Time Spent with Media 2021 Update, Insider Intelligence updates and explains our final 2020 US time spent with media numbers and presents our 2021 forecast for the same. The analysis also describes the pandemic's impact last year and explores how its eventual ebbing will affect 2021's figures. | In full, this exclusive report: | | |
| 1 | Analyzes which time spent categories were the big winners in 2020 | | 2 | Forecasts which categories will hold on to 2020's gains in 2021, and which will not | | 3 | Discusses which time spent metric was the most surprising given expectations |
Get all of these insights and more when you purchase the US Time Spent with Media 2021 Update for $995. | | |
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