* This chart and data were pulled from The Global Ecommerce Update 2021 Report by Insider Intelligence. Purchase the report here to get immediate access to the full analysis. |
Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales posted a 27.6% growth rate for the year, with sales reaching well over $4 trillion. Even as total worldwide retail sales declined by 3.0% and recessionary conditions set in around the world, ecommerce managed to perform above pre-pandemic expectations in 2020.
We anticipate that consumers will maintain many of their newfound digital behaviors in 2021. However, with so much growth shifted forward into 2020—and with a full year of relatively normalized brick-and-mortar commerce—2021's growth rate will decelerate to some degree, despite the enduring enthusiasm for ecommerce. |
- We forecast that worldwide growth this year will be 14.3%, which is a relatively low number compared with 2019's 20.2% and last year's 27.6%, but it still represents $611 billion in additional ecommerce sales.
| - As recently as 2018, worldwide ecommerce sales had not yet topped $3 trillion. We estimate that the $4 trillion line was easily breached in 2020, $5 trillion will be achieved by 2022, and $6 trillion will be reached by 2024.
| - In 2020, 18.0% of all retail sales took place via ecommerce. In 2024...
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