Consumers prefer YouTube for ad-supported CTV content. Learn how to ensure that it's premium, brand-safe, and scalable to maximize your campaign potential -
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The advertising industry is laser-focused on innovation within the ever-growing category of connected TV (CTV). According to Integral Ad Science's annual Industry Pulse Report, digital experts are also invested. When asked about their top three priorities for 2021, CTV took the number two spot.
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With increased demand for CTV, high quality inventory can be limited. But when it comes to ad-supported streaming on CTV, YouTube is the place to be. |  |
Ready to press play on premium CTV inventory (safely)? Download IAS's CTV Brand Safety for YouTube guide to learn more.
| | | | | | | | | Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS's mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com | | | | | | | | | | | | | |
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