Marketers’ interest in short-video venues like Snapchat and TikTok is rising as consumer usage grows

What Marketers Should Know About TikTok, Instagram Reels, and 4 Other Players in This Fast-Changing Space Get the Full Report →

The short-video landscape is exploding. Here's how the main platforms—which also include Snapchat Spotlight, YouTube Shorts, Triller, and Dubsmash—stack up as venues for organic and influencer marketing, paid advertising, and social commerce. In The US Short-Video Landscape Report, Insider Intelligence explores six reasons why short, UGC videos are an important trend and profiles the marketing opportunities in several key venues. In full, this exclusive report:

1 Discusses why short entertainment videos are an important marketing trend 2 Explores which short-video platforms are the most important ones for US marketers to know about 3 Explains how businesses can use short videos for organic or influencer marketing 4 Examines the ad opportunities in short videos Get all of these insights and more when you purchase the US Short-Video Landscape Report for $995. Buy the Report Today →

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