Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape. Here's why.
In social media, the original use cases of connecting with friends and family and sharing status updates are gradually giving way to a different activity: engaging with entertaining content, often in the form of memes or videos.
In North America, 35% of internet users ages 16 and older said they used social media mainly to find funny or entertaining content, according to Q3 2020 research by GlobalWebIndex. Among Gen Z respondents worldwide (ages 16 to 23 last year), 45% said they used social media for this purpose, making it the No. 1 reason...
 | Report Preview  * This chart and data were pulled from The US Short-Video Landscape Report by Insider Intelligence. Purchase the report below for immediate access. | | | Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape. Here's why.
In social media, the original use cases of connecting with friends and family and sharing status updates are gradually giving way to a different activity: engaging with entertaining content, often in the form of memes or videos.
In North America, 35% of internet users ages 16 and older said they used social media mainly to find funny or entertaining content, according to Q3 2020 research by GlobalWebIndex. Among Gen Z respondents worldwide (ages 16 to 23 last year), 45% said they used social media for this purpose, making it the No. 1 reason... | | | Other Related Reports |  The coronavirus pandemic led to an increase in gaming usage and viewership of gaming video content, resulting in... ACCESS FULL REPORT |  Livestreaming has gained newfound relevance amid the ongoing coronavirus pandemic. Viewership has grown across several... ACCESS FULL REPORT | | |  To learn more about Insider Intelligence and our Digital Media coverage, click below and fill out the form, and a member of our team will be in touch with you. | | | | |
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