After unexpected social media usage increases in 2020, this year is settling into a more typical pattern for most platforms

The pandemic and the accompanying disruption to everyday life led to unexpected gains in social media usage in 2020. The total number of monthly social network users in the US rose by 7.6 million, or 3.7%, to reach 212.9 million by year-end.

Even though many of the pandemic's effects on everyday life lingered well into 2021, growth in social network usage is slowing. We forecast there will be just 3.4 million new social users in 2021, a 1.6% increase.

Increases in 2020 came because consumers saw social media as a way to share their experiences during lockdowns, distract themselves from their situations, and get news and information. That not only led to new users but also led...

Report Preview The US Social Media Usage 2021 Report * This chart and data were pulled from The US Social Media Usage 2021 Report by Insider Intelligence. Purchase the report below for $1,995 for immediate access. Get the Report Today The pandemic and the accompanying disruption to everyday life led to unexpected gains in social media usage in 2020. The total number of monthly social network users in the US rose by 7.6 million, or 3.7%, to reach 212.9 million by year-end. Even though many of the pandemic's effects on everyday life lingered well into 2021, growth in social network usage is slowing. We forecast there will be just 3.4 million new social users in 2021, a 1.6% increase. Increases in 2020 came because consumers saw social media as a way to share their experiences during lockdowns, distract themselves from their situations, and get news and information. That not only led to new users but also led... Read More in the Full Report Other Related Reports Social Media Update Q1 2021 Our latest forecast shows that US social network users will spend slightly less time on social platforms in 2021 than they did in 2020, while time spent... ACCESS FULL REPORT The US Short-Video Landscape The short-video landscape is exploding. Here's how the main platforms—which also include Snapchat Spotlight, YouTube Shorts,... ACCESS FULL REPORT To learn more about Insider Intelligence and our Advertising & Marketing coverage, click below and fill out the form, and a member of our team will be in touch with you. Learn More

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