As US sports leagues and tournaments resume normal operations, the business of sports video is mostly back to pre-pandemic levels. Viewership will increase on the strength of digital platforms, while connected TV (CTV) ad spending and digital pay TV subscription revenues will also benefit. Legalized sports gambling is emerging as a marketing opportunity in the US.
US digital live sports viewer numbers will reach 57.5 million in 2021, encompassing 17.2% of the population. That figure is expected to increase dramatically to more than 90 million in 2025, surpassing 26% of the population.
While these growth figures are significant on their own, they are especially impressive against the backdrop of live sports viewership, which will also grow but by a smaller margin. There will be 156.8 million live sports viewers this year; by 2025, that figure will tick upward to...
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