Changes in consumer behavior have forced banks to rethink priorities, making the CMO role more important than ever

10 Leaders on Priorities, Challenges, and Opportunities Get the Full Report →

Today's banking CMOs are redefining their role as digital becomes the default banking channel for customers. With CMOs being responsible for customer retention as well as acquisition, they are seeking to exert influence over more stages of the customer journey. In The Banking CMO Report, Insider Intelligence synthesizes exclusive interviews with 10 CMOs at some of the largest and most innovative banks, credit unions, and neobanks in the US and Canada. We provide insights into how CMOs define their roles and responsibilities; how trends are shaping their strategic priorities; and how a changing consumer and competitive environment is changing the CMO role more fundamentally. In full, this exclusive report:

1 Discusses how digitization is reshaping the role of the banking CMO 2 Identifies the top priorities on the agendas of banking CMOs 3 Examines the challenges that banking CMOs face in delivering on their top priorities Get all of these insights and more when you purchase The Banking CMO Report for $995. Buy the Report Today →

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