Connected vehicles can now serve as a driver's smartphone, map, traffic updater, entertainer, and—eventually—driver, shifting new opportunities and touchpoints to cars. As the number of connected cars in use increases, auto manufacturers and marketers will be able to use data to personalize the driving experience and access consumers in new ways.
In 2021, 60.3% of licensed drivers in the US will drive a connected vehicle. Software will soon become a key differentiator among competitors in the automotive industry. New manufacturers and software platforms are gaining market share through disruption, but supply chain shortages threaten new and old manufacturers alike.
Customers now expect a seamless, connected journey that continues when they enter their vehicles. While an increase in the number of connected drivers offers new opportunities for traditional automotive players, it's also opening possibilities for marketers, media, and...
 | Report Preview  * This chart and data were pulled from The US Connected Cars Forecast 2021 by Insider Intelligence. Purchase the report below for $1,995 for immediate access. | | | Connected vehicles can now serve as a driver's smartphone, map, traffic updater, entertainer, and—eventually—driver, shifting new opportunities and touchpoints to cars. As the number of connected cars in use increases, auto manufacturers and marketers will be able to use data to personalize the driving experience and access consumers in new ways.
In 2021, 60.3% of licensed drivers in the US will drive a connected vehicle. Software will soon become a key differentiator among competitors in the automotive industry. New manufacturers and software platforms are gaining market share through disruption, but supply chain shortages threaten new and old manufacturers alike.
Customers now expect a seamless, connected journey that continues when they enter their vehicles. While an increase in the number of connected drivers offers new opportunities for traditional automotive players, it's also opening possibilities for marketers, media, and... | | | Other Related Reports |  Extended reality (XR) technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR) are still in the early phases of adoption, but they are... ACCESS FULL REPORT |  As 5G networks spread and consumers start to upgrade to 5G phones, the long-hyped promise is starting to become a reality—slowly... ACCESS FULL REPORT | | |  To learn more about Insider Intelligence and our Technology coverage, click below and fill out the form, and a member of our team will be in touch with you. | | | | |
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