What to read today: Banque Nationale Mobile App Spotlight 2021: The ranks of new smartphone banking users in Canada will slow to a trickle in 2021, forcing financial institutions (FIs) to enhance their offerings on the primary user acquisition battlefront that is their mobile apps. This report highlights the growth areas of Banque Nationale's mobile banking app that it should strengthen to compete for prospective users. This report focuses on the Banque Nationale-specific findings from our inaugural Canada Mobile Banking Emerging Features Benchmark Study, which scores the seven largest FIs based on their support of 42 advanced mobile banking emerging features. .
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 | October 30, 2021 | |  | | Who's leading, who's gaining, and who's the dark horse in the sprint to become a financial services super app | Insider Intelligence defines a super app as digital ecosystems of products and services housed under a single application and user experience. In short, they provide users with everything, in one place.
The super app business model first emerged in the Asia Pacific (APAC) region—and China specifically—during the mid-2010s. Recently, a growing list of Western companies, such as Revolut and PayPal, have been trying to emulate the framework—but with a very different spin.
Venture capitalist and Internet pioneer Marc Andreessen has claimed business consists of a series of cycles of bundling and unbundling. If true, then financial service providers and other entities will pivot from deconstruction to rebundling as they build out robust ecosystems.
By offering every convenience, super apps will attract consumers who value having everything at one place—creating a familiar, unified experience that feels like home.
Insider Intelligence's Sherry Fairchok has the full story. | | |  | BRIEFING HIGHLIGHTS | | | | | | | | | | | | | | | | | | | | | |  | RESEARCH IN FOCUS | |  | | Banque Nationale Mobile App Spotlight 2021 | | The ranks of new smartphone banking users in Canada will slow to a trickle in 2021, forcing financial institutions (FIs) to enhance their offerings on the primary user acquisition battlefront that is their mobile apps. This report highlights the growth areas of Banque Nationale's mobile banking app that it should strengthen to compete for prospective users. This report focuses on the Banque Nationale-specific findings from our inaugural Canada Mobile Banking Emerging Features Benchmark Study, which scores the seven largest FIs based on their support of 42 advanced mobile banking emerging features. | | Get the full report → | | |  | | The US Wealth Management Ecosystem | | Digital transformation is vital for wealth managers, as consumer expectations are changing, fiscal pressures are tightening, and competition is stiffening. This report details the drivers of digital transformation within wealth management and how incumbent wealth managers can overhaul their front, middle, and back offices to upgrade their offerings and meet customer demands. | | Get the full report → | | |  | | The Co-Brand Credit Card Report | | Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic's wake. Insider Intelligence zooms in on the state of co-brand credit cards and sketches the industry's post-pandemic future. We size the market and examine how co-brands drive loyalty, confront competition, and attract volume within the retail, airline, hotel, and digital cards sectors. We then discuss best practices that keep issuers and program partners at the industry's cutting edge. | | Get the full report → | | |  | BECOME A SUBSCRIBER | | | Our subscriptions deliver analysis on the biggest trends and decisions shaping the future of your industry. Stay on top and subscribe today to receive:
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