Instant Alert: The NFL took over downtown San Francisco this week — here's what it's like to visit

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   The NFL took over downtown San Francisco this week — here's what it's like to visit by Matt Rosoff on Feb 4, 2016, 12:43 PM Advertisement Super Bowl 50 will be played this Sunday, February 7, in Santa Clara, California. That's about 50 miles south of San Francisco. The local football team, the 49ers, moved to a new stadium there two seasons ago. But they kept the "San Francisco" in their name, so San Francisco is where the NFL decided to host all the festivities other than the game itself. For the last week, the NFL has taken over a few city blocks right in downtown San Francisco to host Super Bowl City. I visited last weekend with my kids. Here's what it was like... We knew something was different from the moment we got into the subway. These signs were all over the place, telling fans to avoid driving. We saw the first sign of the festivities as we left the subway: a giant mural of the Vince Lombardi Trophy on the side of a nearby skyscraper. Here it is in all its glory. But what's that weird yellow thing sticking out over the street? See the rest of the story at Business Insider   Share the latest business news with your network: Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011