Instant Alert: People on social media are losing their minds over the psychedelic rainbow bagel from Brooklyn

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   People on social media are losing their minds over the psychedelic rainbow bagel from Brooklyn by Sarah Schmalbruch and Ben Nigh on Feb 2, 2016, 2:38 PM In the bagel mecca that is New York City, it can be hard to find a unique version of the doughy staple. But thanks to Scot Rossillo — owner of the Bagel Store in Brooklyn — it's not impossible. Rossillo has been churning out his gorgeous rainbow bagels for two decades. We went behind-the-scenes to see how the world's most beautiful carb is created. Story by Sarah Schmalbruch and video by Ben Nigh Follow INSIDER Food on Facebook Follow INSIDER on YouTube   Share the latest business news with your network: Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011