Instant Alert: We visited the hot retailer that affluent teen girls are obsessed with — here's what we found

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   We visited the hot retailer that affluent teen girls are obsessed with — here's what we found by Mallory Schlossberg on Feb 2, 2016, 12:58 PM Advertisement Brandy Melville is taking the apparel industry by storm. Teens are obsessed with the store. The company has a massive Instagram presence — its USA account has over 3 million followers alone — which certainly is a huge reason for its popularity. But Brandy Melville is a far cry from the apparel stores that defined many millennials' teen years. Here's what it's like to shop there. It reveals plenty about teens today. SEE ALSO: The latest shift in teen spending is killing brands like Tiffany Welcome to Brandy Melville! As mentioned previously, the company has made a name for itself with its Instagram presence. Rightfully so, the store features plenty of homages to its social media following. Its models have risen to popularity on Instagram — and here they are on the wall. The models have a relatively uniform look: extremely thin with long blonde hair. Abercrombie & Fitch — the teen stalwart of the '90s and aughts — offended people with its overtly sexy ads, and Brandy Melville tugs at the heartstrings of people who aren't thin. Controversy sells! They all appear to live a laid back lifestyle. The aspirational lifestyle here isn't about going out and partying like a wealthy model, nor is it about having a job. It's about...chilling out. See the rest of the story at Business Insider   Share the latest business news with your network: Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011