Instant Alert: The 10 most purchased brands in the world

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   The 10 most purchased brands in the world by Hannah Roberts on Dec 29, 2016, 9:21 AM Advertisement Each year, research company Kantar Worldpanel has launches its Brand Footprint study, an global report in which it ranks the top 50 brands in the FMCG space. The ranking is based on how many households around the world are buying each brand and how often, a metric Kantar Worldpanel calls "Consumer Reach Points." The aim is to uncover local tastes, trends, and behaviors and how these manifest in actual shopper decisions, the report says. The analysis covers 300 billion shopper decisions across 74% of the world's population and 15,000 brands in 44 countries. The study also found that emerging markets accounted for 82% of FMCG growth. Here are the top 10 brands in its latest ranking:  The data for this year’s ranking was collected over the 52 week period between 12 October 2014 and 11 October 2015.  SEE ALSO: 2014's top 10 most purchased brands in the world 10. Dove — owned by Unilever, Dove ranks third in the report's top 10 health and beauty brands and it was among the top five growing brands in Latin America. It added 31 million households compared to the last year's report. Consumer Reach Points: 1.67 million. 9. Knorr — owned by Unilever. Knorr's stock cubes, flavor pots, and powder mixes remain popular the world over. Consumer reach points: 1.86 million.  8. Indomie — owned by Indofood. This Asian instant-noodle brand ranks number one in Indonesia and has expanded out of Asia into Turkey. Consumer reach points: 1.9 million See the rest of the story at Business Insider   Share the latest business news with your network:    Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011