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These four women want to help plan your dream funeral by Sarah Jacobs on Feb 1, 2018, 12:49 PM Advertisement
 - Professional stylists and former wedding planners, the women of Going Out In Style, have now turned to the funeral business.
- Their services cover all aspects of the event, and they encourage clients to think outside of the box.
- They work both with consulting clients who are looking to pre-plan their funerals, and the families of the deceased.
The four women of Going Out In Style want you to think differently about death. That is, what happens after your death — including what you'd like your funeral service to look like, smell like, taste like, and feel like for the guests. Of course, you won't be there to enjoy it, but GOIS wants to style, organize, and throw you the ultimate after-party anyway. The women consult with clients prior to death, as well as family or friends of the deceased. Their last client — who held a memorial service at New York City's renowned power-lunch spot, The Grill — was celebrated and remembered with napkins depicting custom illustrations of his two dogs, his favorite sayings printed on coasters, and a cart serving whiskey — his preferred drink. They approached the client's family with a simple request: "Tell us a story about him." From there, they begin their planning. They stand firmly behind the idea that their funeral-styling services help those you've left behind. "In the time of need, wouldn't it be nice if you knew exactly what that person wanted instead of trying to guess?" co-founder Cassidy Iwersen told Business Insider. With an attention to detail similar to wedding planning, Naomi DeManana, Colleen Banks, Erin Furey, and Iwersen plan every aspect of the event — and no request is too absurd. We followed the ladies of Going Out In Style for a day to get an idea of how they operate — and what they can offer clients. Our first stop was Manhattan's flower district — where DeManana was picking up a bouquet of red roses as a thank you gift for a former client.  Their services span floral arrangements, location and venue booking, invitations, musical arrangements, the food, organizing readings, how you'd like to be buried or cremated, what you'll be wearing inside your casket, what your casket will be made of, and the parting gifts — anything and everything you, or your family might request on your behalf.
As professional stylists and former wedding planners, the team has years of experience creating and executing large-scale events.  Iwersen noted the difference in their new line of work: "People are grieving, and they really need you to help come in...and tease out these details quickly while they're a little clouded or sad. It feels good to use our skills that way."
When consulting with clients, the questions they ask branch out well beyond the major event musts, down to the nitty gritty details.  No request is too over the top. They have a list of questions they ask, starting with the main event. "Is it a funeral? Memorial? A party or an ocean send off? What's the location? Is it a destination funeral? Time of day? The guest list? Invitation — is there one? Is it printed? An email? Delivered by carrier pigeons?" said Iwersen.
See the rest of the story at Business Insider
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