Hi,
Something happened this year...
Actually, something didn't happen this year.
There weren't many new buzzwords to Google. And there weren't dozens of hyped-up technologies coming to market (remember Bitcoin in 2017?).
But there was one buzzword that seemed to be everywhere: Digital Transformation. And that's because after hearing about tons of new technologies and new platforms over the last few years, everyone is busy adopting them.
As executives and business leaders, we know that successfully implementing new digital technologies, processes, and strategies allows us to scale, to reach new markets, to launch new products, to realize efficiencies, and to better serve our clients. And if you're not growing and changing and getting better every day, then your company cannot compete.
But it's easy to know something is important — It's a lot harder to do something with that knowledge.
That's where we come in.
Business Insider Intelligence is the real-time premium research service from Business Insider focused on digital transformation. We publish market data, trend analysis, case studies, and proprietary survey data for executives in dozens of industries.
Here's what our subscribers love about us:
- We don't just focus on the new technologies that are transforming business — we focus on the "hows" of digital transformation. How are companies deploying that strategy in that channel? How did that company implement AI for this use case? How is that technology being used in my industry? The "hows" of transforming your company are tough. We publish case studies on how companies you know (and probably compete with) have implemented new digital technologies and strategies. And we include case studies on the failures and missteps too — because sometimes those examples are the most important.
- We provide context for your digital transformation journey — we tell you how big, how soon, how many — so you can benchmark your growth compared to your industry. While you know your company better than anyone else, sometimes the details on the competition or the market are fuzzy. Our subscribers love our forecasts, rankings, scorecards, and ecosystem reports — we give you the numbers and update you on your competitors' progress so that you can benchmark yourself.
It's not enough to just know what a technology is or what its effect will be. As business leaders, executives, and strategists, we need to actually do it. And we need to move the needle. Digital transformation isn't just an academic exercise — you have to make it work for your company.
As the year winds down, I hope you finish 2018 strong. If you're focused on digital transformation in 2019, take a minute and check us out . We have a free trial guarantee so you can look and decide for yourself.
Hope to hear from you soon.
Barbara L. Peng President of Business Insider Intelligence
A division of Insider Inc.
On Mon, Dec 24, 2018 at 07:00 AM, Business Insider Intelligence <newsletter@businessinsider.com> wrote: | | | Take advantage of all the knowledge and insight Business Insider Intelligence has to offer with a full membership. If you're a professional who wants daily downloads of the most important news and the analysis and context of game-changing trends behind that news, our membership is perfect for you.
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