In The Esports Audience Report, Business Insider Intelligence explains the growth of the esports audience and why it presents an attractive advertising opportunity for brands. We begin by exploring the key drivers and barriers affecting esports audience growth. Finally, we detail the benefits of advertising to esports fans and outline the best practices for implementing a successful esports ad campaign.
The companies mentioned in this report include: Alibaba, Arby's, Audi, Bud Light, Hyundai, Intel, Mastercard, McDonald's, Red Bull, Skillz, and Turner.
In full, this exclusive report:
- Outlines the drivers and potential barriers to esports audience growth
- Details the various reasons esports fans are a compelling advertising opportunity for brands
- Discusses the different ways brands can invest spend to reach the eyeballs of esports fans
- Explains best practices brands advertising to esports fans should adopt in order to make inroads with the gaming community
- And much more.
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