Jio's $54 smartphone will upend the Indian market

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What to read today: The Software as a Services Explainer: In this report, Insider Intelligence explores the SaaS model and its growing share of the enterprise software market. First, we examine the SaaS model and why it has become the dominant model for software delivery through the perspective of software providers and enterprise customers. Then, we look at the three SaaS deployment models and key market segments..
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September 26, 2020
Business Insider Intelligence
Jio's $54 smartphone will help reshape the Indian tech market.
Indian telecom giant Jio has started working with at least two domestic manufacturers to secure capacity for 150–200 million smartphones.

Over the proceeding two years, Jio reportedly intends to sell the Android smartphones for $54, a price point the company hopes would entice upgrades from a significant portion of the estimated 350 million basic or feature phone users in India who still rely on 2G service.

By shifting millions of Indian consumers from 2G devices to smartphones, Jio will be better positioned to transform into a digital services provider.

Business Insider Intelligence's Hirsh Chitkara has the full story.


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