The number of AR marketing opportunities continues to grow as social platforms add new capabilities

Augmented Reality in Social Media: It's Growing Up, and the Pandemic Is Playing a Role Get the Full Report →

Augmented reality (AR) is becoming more common in social media. After Snapchat pioneered it, Facebook, Instagram, Pinterest and TikTok have launched their own lenses, filters and effects. In the process, AR is showing its value not only for branding and entertainment, but also for commerce. In Augmented Reality in Social Media, eMarketer explores how consumers engage with AR on social platforms and why the marketing use cases are expanding. In full, this exclusive report:

1 Provides a look back at how the pandemic is affecting marketers' interest in using AR in social media 2 Forecasts how many people in the US will use AR on social networks in 2020 3 Discusses the main marketing use cases for social AR beyond entertainment Get all of these insights and more when you purchase Augmented Reality in Social Media report for $995. Buy the Report Today →

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