[A Conversation with PayPal] Blending In-Store and Digital Commerce

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Learn from Starbucks and UK clothing retailer Oasis |
Insider Intelligence | eMarketer
Hi,

Great ecommerce experiences can be a differentiator in today's increasingly digital shopping environment. The growth in online shopping has created opportunities to rethink the end-to-end customer experience. In fact, 90% of enterprises highlight improved customer experience as a key growth strategy, according to a March 2021 IDC study.

Join us as two ecommerce leaders—Jason Test, vice president of digital and in-store commerce at PayPal, and Zia Daniell Wigder, SVP of content at Insider Intelligence—discuss how marketers can deploy an omnichannel strategy that caters to today's digital-first, and increasingly discerning, consumer.

Tune in and learn:
  • The importance of blending in-store with digital, with lessons from early adopters like Starbucks and UK clothing retailer Oasis
  • How to help engage today's customers with emerging tech—from augmented reality and drone deliveries to cashless transactions and QR codes
  • The barriers getting in the way of a better customer experience (Hint: data disconnect)
Reserve my seat →
Please reserve your seat to watch the stream on Wednesday, October 27 at 11am ET.

This eMarketer One-on-One is sponsored content from PayPal.
Insider Intelligence

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