Free streaming services viewership is significantly behind AVOD, but it is growing quickly

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Insider Intelligence

Ad-Supported Video Bolsters Viewership

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This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q3: new video viewer forecasts and updates to estimates for select subscription streaming services.

In The Q3 2021 Digital Video Trends, Insider Intelligence covers key events in the digital video industry based on data, trends, and business activity in Q3 2021. It includes our inaugural forecasts for AVOD viewers, free premium streaming video viewers, YouTube connected TV viewers, and YouTube Premium subscribers.

In full, this exclusive report:

1 Examines how many people will use ad-supported video on-demand (AVOD) services
2 Discusses whether or not YouTube is mostly watched on connected TVs (CTVs)
3 Identifies how fast viewership on free streaming services is growing
4 Takes an in-depth look at what the latest is regarding HBO Max subscribers

Get all of these insights and more when you purchase The Q3 2021 Digital Video Trends Report for $995.
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