Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family. User growth will be slower in 2021 but is still higher than we anticipated in our pre-pandemic forecast. The introduction of new functionalities, from interactive features and video calling to commerce and payments, continue to entice people to messaging platforms.
In 2021, the number of monthly messaging app users worldwide will rise by 6.1% to 3.09 billion. That's a deceleration in growth from 2020, when the number of users rose by nearly 14%. But it's an increase from our pre-pandemic estimate, when we expected 5.5% growth in 2021 to 2.9 billion people.
More than three-fourths of internet users worldwide will use a messaging app monthly by 2024. The stronger-than-anticipated growth has led the market to reach...
 | Report Preview  * This chart and data were pulled from The Global Mobile Messaging Forecast 2021 by Insider Intelligence. Purchase the report below for $1,995 for immediate access. | | | Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family. User growth will be slower in 2021 but is still higher than we anticipated in our pre-pandemic forecast. The introduction of new functionalities, from interactive features and video calling to commerce and payments, continue to entice people to messaging platforms.
In 2021, the number of monthly messaging app users worldwide will rise by 6.1% to 3.09 billion. That's a deceleration in growth from 2020, when the number of users rose by nearly 14%. But it's an increase from our pre-pandemic estimate, when we expected 5.5% growth in 2021 to 2.9 billion people.
More than three-fourths of internet users worldwide will use a messaging app monthly by 2024. The stronger-than-anticipated growth has led the market to reach... | | | Other Related Reports |  Whether hunkered down at home or working in jobs that require a physical presence, most people have changed their behaviors over the past... ACCESS FULL REPORT |  As the US begins to emerge from the coronavirus pandemic, Insider Intelligence expects growth in mobile time spent to slow. This year's... ACCESS FULL REPORT | | |  To learn more about Insider Intelligence and our Technology coverage, click below and fill out the form, and a member of our team will be in touch with you. | | | | |
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